Branding

Branding is at the heart of every great business. Throughout my time at Rollins College, I created unique brand identities for various business concepts, designing logos, brand kits, names, and marketing strategies. From a cozy coffee and cocktail café to a wellness brand, an airline, a bike company, and a sunglasses brand, each project highlights my ability to develop visually compelling and strategically sound brand identities.

Beyond creating brands, I also analyzed them. My Brand Audit Report on Vital Proteins showcases my ability to assess a brand’s market position, equity, and competitive landscape while providing strategic recommendations for growth. Explore my branding work to see how I bring ideas to life through both design and data-driven storytelling.