Business Concept: FUSE

FUSE is a business concept I developed in a marketing course at Rollins College, designed to showcase the power of strategic branding and positioning. The name ‘FUSE’ embodies the idea of blending two distinct atmospheres—coffee by day, cocktails by night—into one seamless, harmonious experience.

This project involved developing the brand identity, marketing strategy, and positioning to ensure FUSE stands out in a competitive market. From crafting the brand’s story and messaging to designing marketing initiatives that highlight its unique duality, this concept showcases my ability to create compelling brands with strong market appeal.